Close-Up

Art direction and concept for the fashion show Close-Up.
Made In collaboration with Hedda Wallén and Lina Reidarsdotter Källström. 


The concept Close-Up was developed to highlight the materials and qualities of the garments. Our aim was to show the playful and explorative side of fashion. We wanted the reader to feel included in the creative process by giving them a closer look at the creation.

The photos in the catalogue alternate between full-body images and photos of the garments that we took with a microscope. There are 13 different covers, one for each designer.